Rokid, a 10-year-old human-computer interaction company, has become a symbol of the AR industry with its recent success. The company has released over a dozen hardware products for both business and consumers, driving the trend of domestic AR's detached design, and developed its own XR native OS system, establishing the largest AR developer community in China. Rokid has also explored AR applications in cultural relic protection and tourism, with partnerships with over 200 museums and scenic spots. In the past week, Rokid's latest product, AR Lite, has made waves. During an official launch livestream on July 25th, it attracted over 50,000 viewers, selling out within 12 hours with over 10,000 units sold. The CEO announced a discount of 1000 yuan for those who receive the "F Code," which was quickly claimed. This marks a significant moment in the industry, especially after the lukewarm response to Vision Pro's release in China. Rokid AR Lite stands out by offering multiple virtual screens floating in front of users, enabling simultaneous use of various apps and entertainment like watching movies or playing games without the need for a physical screen. It also supports seamless integration with other devices such as smartphones and laptops, making it a versatile tool for work, entertainment, and travel. With its lightweight design, advanced display technology, and intuitive user interface, Rokid AR Lite is poised to replace tablets and provide a new standard for future computing devices. The company's commitment to developing native space operating systems and content suggests a clear direction towards integrating AR into daily life, aiming to make it a mainstream technology rather than just an accessory to mobile devices.
.png)

-
2025-07-20 17:06:49
-
2025-07-20 16:05:44
-
2025-07-20 16:05:36